What to Know About a Company for B2B Cold Emails?
What is B2B cold email?
A B2B cold email is a type of email sent to prospective customers with the aim of establishing a business relationship. These emails are sent without any prior contact with the recipient and are used to introduce yourself and your business, explain what makes your product or service unique, and establish trust. Cold emails can be a great way to reach out to new potential customers and build relationships.
The importance of B2B cold emails lies in the fact that they are an effective way to reach out to new customers and generate leads. By introducing yourself, your business, and your offerings, you can make a good first impression and create opportunities for further conversation. They can help you build relationships with potential customers that can lead to long-term partnerships. Furthermore, they are often more cost-effective than traditional methods of marketing, making them particularly attractive to small businesses and startups.
Why do you need to do company research?
Email marketing is one of the most used marketing methods in today's age, as most of the business-to-business connections are first reached out through emails.
Using cold emailing as one of the ways that you can reach out to new potential customers and new companies is a good idea as it is very affective and also convenient with the ability to respond in the convenient time when compared to other types of marketing methods. It can increase your average response rate.
As a business owner and as a decision maker, putting enough effort into making a company research is really important for your business as it will up your response rates in cold emails and make sure thatthey are read.
Knowing more about the company you are reaching out to will let you write catchy subject lines, amazing cold email first lines, and set the perfect tone for your whole email.
Now here are some tips for how you can find the best company once you start your company research for your cold email campaigns.
What to do before you start research?
Before you start your company research for cold emailing, you should know what you are looking for in the first place. The best way to do that is to know your target audience and create an ideal customer profile.
Creating an ideal customer profile for your specific cold email campaign will let make you decide whether this company you are researching will be fit for your business or not. It is best to know what you want before you start your research.
How to start your research for companies to send a B2B cold email
Knowing your target audience is very important when it comes to writing B2B cold emails. Let's take a look at the specific information you should focus on to get to know the target company you have in mind.
What to look for in a company?
First things first, it is important to know the prospect's company name. Cold emails are not exclusively used for sales but cold email campaigns are here to start a sales process through reaching out to someone or some company you haven't prior to this connection.
It's a good idea to mention their company's name briefly and say that you like what they are doing.
Secondly, know how big they are. They way you reach out to someone in a company will change with their size. If it's a small startup, it's a good idea to talk in a more casual tone. If they are bigger, going more professional is a good idea. Cold emailing is very flexible in that sense that you can change your tone very easily in your writing to get the best out of your emails.
Next is to know where they are located. Your cold email campaign can be more successful if you have an opportunity to get to meet them. You could even ask for a coffee if you fell that you can reach out in a more casual and friendly tone.
Once you have these down, make sure that this company fits your ideal customer profile.
What to look for in the company's projects?
Knowing about the company's projects will be highly helpful as you can briefly mention that in your cold email and show them that you are actually interested in what they are doing. You can do this by simply finding their website and surfing in it a little to know what they are doing and who they are selling their product/service to - which beings us to our next point.
If you know what they are trying to sell to who they are selling, you can touch some pain point they have and find a solution for their possible problems. Making a little research on their target is important as it can create bonds between two businesses.
Find what solutions they offer to their potential customers, how they are willing to help, what specific and unique things they offer that differ from the other companies. Some ideas they have might be worth mentioning in your cold email
What tools can you use for research?
Excel or Google Spreadsheets
Once you have some specific information on the companies you'd consider working with, you can list them in an Excel or Google Sheet to see the pros and cons of each company.
Your own CRM
It is important to make sure that you are collecting specific information here to use that for personalizing your cold email. For more information on personalization in a cold email, check out this blog post.
There are many tools that you can use for writing cold emails and many more to make everything automated.
Using CRM tools for your cold emailing campaign is a good idea as it can save you tons of time and create a more structured approach for handling your prospects that you'd like to reach out to.
How to know your B2B cold email was successful?
You chose the right person/company
If you've done your homework well, you will get a good response. If you've studied the company you wanted to work with, and you already had an ideal customer profile at hand, you'll know if it's a match if you send that email to the appropriate person.
If you can reach out to your target audience, it is way easier to increase your open and response rates.
You didn't use B2B cold email templates
A B2B cold email template will limit you and will make sure that your cold emails are not personalized at all. Personalized emails can increase your open rates up to 50%. You never want to miss that immense increase in the open rates by using them.
If you do not use an email template for your B2B cold email, you can hit the pain points of your prospects and make sure that they see that you are there for them and that you are trying to create some wiwin situation, rather than just sending the same sales email around.
As a side note, companies will understand that your B2B cold email is taken from some cold sales email templates. It is very easy to understand it as these are professional people you will be reaching out to directly.
You wrote a compelling subject line
Writing a compelling cold email subject line can make or break your cold email. Subject lines are considered to be one of the most important parts of a cold email as it is one of the first things your potential customers can see in the inboxes, besides your name (or company name) and the first bit of your first line.
Writing a compelling subject line for a cold email is an important part of the success of your message. It needs to be interesting and engaging enough to make the recipient open your email and read it. Here are some tips for writing a great subject line:
- Writer shorter subject lines. Aim for 8-10 words or fewer.
- Use actionable language that encourages the recipient to take action. For example, "Learn How to Increase Your Sales" instead of "Sales Information".
- Personalize it if possible. If you know the recipient's name, include it in there.
- Be creative and unique. The more interesting your subject lines are, the more likely they are to grab the recipient's attention.
- Avoid spammy words or phrases like "Free!" or "Act Now!"
By following these tips, you'll have a better chance of getting your cold email opened and read.
Your B2B cold email first line is perfect
The first line of a cold email is vitally important. It needs to grab the recipient's attention and make them want to read more. That's why it's important to spend a bit of time crafting the perfect opening line.
The best first lines are personalized and relevant to the recipient. For example, if you know that they recently completed a project that you're familiar with, you could mention that in the opening line.
Alternatively, if you have something in common, such as a shared alma mater or a mutual acquaintance, you could mention that as well. Your opening line should also be concise and to the point; it should be no more than two or three sentences.
By making sure your opening line is engaging and relevant, you can increase the chances that the recipient will read your email and respond.
Your cold email body was attention-grabbing
The type of content marketing you practice in your cold emails are really important for your cold email outreach.
Your email body (or content) should be attention-grabbing to make your prospect read all that you have in there.
The best way to do that is to know the company culture and the practices of the company you are reaching out to. If you know your target audience, your target company well, then you can reach out to them easily and write a cold email copy for that.
You have high open rates
Open rates are the number of people opening your cold email when compared to the number of people that you have sent.
There are many reasons that your cold emails are not getting opened, but if you can provide some basic things for your cold emails, it is way more likely to get them opened.
Some of these things are:
- Writing an amazing subject line
- Using your first name in the "from" part rather than the company's, as it tends to sometimes intimidate the prospects. (You can type "[name] from [x company name]" if you'd like to mention your company.)
- Using the right greeting
- Knowing what to say in the first half of your first line
There are many tips that you can follow for your cold email but if you can manage these well, your cold email will be successful in getting opened.
You have high response rates
Even though a high open rate is a good thing to start with, if your cold email is not getting any responses, then there is something wrong after your customer opens the cold email - meaning, they don't like the body you write.
The other reason for not getting enough responses could be that your prospect was not really included in your target. Making sure if someone or some company fits in your ideal customer profile is really important and should always be double-checked.
If you write a good email body with a good opening, a good closing, a good first line and a good CTA, it is very likely that you will be getting responses to it. And getting responses are a social proof that yor B2B cold email is really working.
When you track all these data and use it for your business development, it can be helpful to see what else you can do to grow more.
You checked your email deliverability
If your cold emails are not going to the inbox of your prospects, then there is no meaning in any of the things you are writing.
Cold email is not inherently spam and it is not illegal, but if written wrongly, it might end up in the spam folder. You can prevent it by following the best practices you can apply in your cold emails and make sure that they always end up in the prospect's inbox.
You sent follow up email(s)
Sending follow up emails are one of the upsides of cold emailing when compared to the other types of marketing techniques. Follow ups can create amazing cold email campaigns and make sure that your prospects do not miss you amazing offers.
Follow up emails are really useful and knowing how to write them can be good for your campaigns in the long run.
Knowing what you should know about a company before you contact them for B2B reasons is really important for a cold email you are planning to send. When you know more about the company, you can show interest and eventually close more deals with them.
In conclusion, there are a few key things to keep in mind before reaching out to a company through cold emails.
First, do your research and find out more about the company and its offerings. This will help you tailor your message in a way that resonates with the company's goals and values.
Second, make sure to personalize your message, as this will help you stand out from other emails.
Finally, be sure to follow up with the company in a timely and professional manner. By taking the time to do your research and craft a thoughtful message, you can increase the chances of success when reaching out to a company through cold emails.