Best Cold Email Outreach Tools for 2023

Best Cold Email Outreach Tools for 2023

Merve Geneş

best cold email outreach tools 2023

What is cold emailing?

Cold emailing is the process of using cold emails as a marketing strategy. Cold emailing is known to be one of the best marketing techniques that helps the marketers and sales teams as it reaches the contact list sales teams have directly. For sales and marketing campaigns, it is best to use cold emailing for lead generation.

Cold emailing is known to work even better than cold calling, contrary to popular belief. We have talked about it here in our blogpost about the differences between cold emails and cold calling.

A cold email is the type of email that you send to your prospective clients, your potential customers. Due to its aspect of not having any connection between you and your prospects prior to the cold email you are sending, some people might wonder whether cold emails are illegal or not. To give a short answer, no, they are not illegal. For the longer explanation, check out our Are Cold Emails Illegal post.

Why use cold emailing?

A cold email has many use cases, such as:

-Generating leads through reaching out to target audience

-Creating B2B (business-to-business) relations

-Market research for optimizing the current CRM at hand

... and many more.

Even for finding a new job or messaging a professor, you can write cold emails and reach the right person.

Knowing how to write a proper cold email from start to finish can be tricky at first, but we made it easy for you with our 13 Cold Outreach Tips that can help you write amazing cold emails and sales outreach emails.

What is a cold email software?

Cold email outreach is a way to reach out to potential customers and clients that you don’t know.

The cold email outreach tool, or cold email software, help with the process of reaching out to prospects by providing templates, contact lists, and other features. The best cold email outreach tools make it easy for you to craft the perfect message for your audience, find the right people, schedule an appointment or meeting, track your progress and more.

Why use cold email outreach tools?

Cold email outreach tools offer a variety of templates, scripts, and help with everything from sending the message to following up with a meeting.

Using these tools can be helpful for saving lots of time and make you direct your energy to the other needed areas in your business.

How to Choose the Best Cold Email Outreach Tool for Your Needs

how to choose a cold email software

Choosing the right cold email software can be tricky as there are so many out there. Let's explore the best cold email outreach tools and how to choose the best one for your needs.

Define your needs

The first thing you want to do is define your needs. Ask these questions to yourself to get a better understanding about what you need:

What are you looking for in a cold email outreach tool?

Do you need it to be free?

Do you need it to have a mobile app?

Do you need it to have templates and social media integration?

Compare the cold email software

Once you have an idea of what you’re looking for, then it’s time to start comparing features, prices, and reviews. You can also find out if there is a trial version or demo available so that you can test the software before committing to anything.

Luckily, we will be listing below all the pros and cons of the best cold email software to use in 2023 for your needs.

Features to Look for in a Cold Email Software

pros and cons of cold email softwares


We believe that personalization in cold emailing is one of the most important aspects, as it might make or break your cold email campaigns. Personalized emails are more likely to increase the open rates in cold emailing and can be a great help for cold outreach campaigns.

Your sales team can create personalized email campaigns to reach out to more customers rather than using cold email templates. For more information, check out our blog post about cold email templates.

Personalized cold email campaigns will make your prospect see that they are special and not just someone you are reaching out to sell just like many other people in their inbox. Using personalization in your cold email campaign will skyrocket your open rates.

personalization in cold email outreach


The ability to use automation when it comes to using cold email software is important as you want to set things in a schedule or do the same thing over and over again. You could use that time for new ways that you can expand your business.

With the increasing usage of AI tools, it is good to look into why it is a good idea to use AI for cold emailing, especially for writing.

There are other ways you can practice automation for your cold email campaigns. One of these is using cold email software that use automated follow ups. Sending follow ups is really important in your cold email campaigns and in your whole cold outreach adventure. It can increase the chances of you generating more leads through reaching out your prospects through cold emails.

Another way that you can practice is newsletters, however they are not considered cold emailing, so we won't be getting into that here.


Being able to control the process of sending cold emails is a good plus. Sometimes it is nice to let everyone else do the work but if you are a careful person you would like to know what's going on in your business and how the tools you plan to buy are affecting your company.

A cold email marketing platforms should have a user-friendly interface that can adapt to your needs and wants.

Email Deliverability

Many people nowadays think that cold emails and spam are the same thing. However, there are many differences between cold emails and spam emails.

It is quite important that your cold email software makes sure that the cold emails do not fall into the spam folder.

email deliverability and support in cold email outreach software


A good customer support is a must when you face any unexpected problems regarding the cold email platforms you will be using. You can check out some online reviews or comments to get a basic idea about the amount of support your cold email software and what the sales teams of those cold email tools of your choosing can provide for you.

What are the Top 10 Best Cold Email Software and Tools for 2023?

best cold email outreach software for 2023

Cold email outreach is a powerful lead generation tool. It can be used for generating leads, getting feedback, and even selling products and services. The best cold email outreach tools are those that enable people to do this with ease.

This part of our article is to give you an idea about the possibly best cold email service you can use and to use this knowledge as an overview of the top 10 best cold email outreach tools in 2023. It includes a brief summary of each one and the benefits they offer.

A list of Best Cold Email Software

1. Nureply

best cold email tools

Nureply is a cold emailing software that can generate amazing icebreakers for your cold email campaigns. By uploading a page of Google sheets or Excel containing the list of your potential clients, you can get amazing first lines that would work amazingly in your cold email campaigns.

Nureply is one of the best cold email tools that you can ever come across with its amazing features and easy to use interface.

Nureply brings the power of AI into your marketing strategies and generates fully unique and personalized emails. The one good side of is that you won't have to be using any types of email templates thanks to Nureply, as that is usually a bad idea to use email templates. You always want t o personalize your cold emails and thankfully Nureply can provide that for you.

Key features

-Personalization in every single email first line according to your leads list

-Fixing email deliverability by constantly checking up on the problems you are facing

-Constantly evolving AI to generate better and unique types of email first lines


best cold email tools pricing

You can claim your free 30 credits today with Nureply and start trying out this amazing cold email tool. With the focus on being cold emails specifically, you can check out the blog and gather more ideas for cold emails in general. Sign up today to start writing awesome icebreakers.

2. Woodpecker

best cold email tools

Woodpecker can be helpful for your email campaigns with its features like email tracking, sending automated follow ups and CRM integration. For writing personalized cold email sequences and follow ups, Woodpecker could be a good choice.

Key features

- Automate follow ups

- Security for teamwork

- CRM integration


best cold email tools

3. Outreach

Outreach is a cold email software that can also make cold calls and can be helpful for your general cold outreach campaigns. Some users say that it can be a bit hard to use with complicated interface.

best cold email tools

Key features

-Multiple channels

- Lead scoring

-Prospect management


They do not disclose a specific price, however you can request pricing.

4. Yesware

best cold email tools

Yesware is a simple cold outreach software that for email tracking. It can provide cold email templates for you if you tend to use templates in your email outreach campaigns. Sadly, it can get quite expensive due to the way pricing works. This cold email marketing software is made for cold emailing services so it could be one of the good choices.

Key features

- Custom email templates

- Connect to your Gmail account and can be seen from your primary inbox

- Follow ups and follow up email campaigns


best cold email tools

5. Lemlist

Lemlist is a cold email software that can design personalized images. It can be helpful for your cold email campaigns in the long run.

best cold email tools

Key features

- Email warm up feature

- Personalized images

- Automated follow ups


best cold email tools

6. Saleshandy

Saleshandy's email campaign features can provide a writing assistance as you write your emails and help with email deliverability.

best cold email tools

Key features

- Easy to use interface

- Create custom email templates

- Automated follow ups


best cold email tools


best cold email tools

Key features

- Finding emails and creating a prospect list

- Multichannel cold email platform

- Detailed reports


best cold email tools


best cold email tools

Key features

- Finding customers

- Email analytics

- Email validation/verification


best cold email tools

9. Mailshake

best cold email tools

Key features

- Personalized cold email campaign

- Connects with Gmail account

- Scheduling


best cold email tools

10. Gmass

best cold email tools

Key features

- Chrome extention

- Automated follow ups

A/B testing


best cold email tools


In conclusion, it is important to know which cold email software to use in order to maximize the effectiveness of your marketing campaigns. Different software offers different features, and choosing the right one can make a huge difference in the success of your campaigns. Whether you are a large corporation or a small business, it pays to take the time to research the various options and find the one that is best suited to your needs.

With the right software, you can create powerful and engaging cold emails that will help you get the most out of your marketing efforts.

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