Leads are the heartbeats of any company’s sales department, and often, companies collaborate with lead-generation agencies to buy relevant and valuable leads to go to the bottom of the sales funnel. Both parties agree on a specific number of leads to be delivered weekly, and meeting that number is one of the primary KPIs for…
LinkedIn is literally a gold mine when it comes to finding quality leads for your B2B business. Once only known as a job-hunting platform, LinkedIn is now known for its personal branding and prospecting caliber. It gets all the more easy when you use the premium version of LinkedIn, as it comes with a host…
Webinars help you connect with your target audience, propagate your brand’s beliefs, and position yourself as an industry leader. You get to interact with so many people without having a hole in your pocket because everything is online and, hence, much more affordable than in-person meetups, events, or seminars. Also, as many as 73% of…
Email marketing is the backbone of businesses in today’s digital era. There are several strategies that come into play for the growth and success of a business, but how can you measure the effectiveness of your campaigns? Well, email marketing metrics and Key Performance Indicators or KPIs help you comprehend how your campaigns are performing…
There has been a lot of upheaval in the last couple of years, both in terms of professional and personal fronts. Remote work settings have become the new normal. Work culture seems incomplete without tools like Zoom and Google Meet. In these evolving times, work-from-home or hybrid systems are being increasingly accepted as the standard…
It’s common to hit sales plateau, and it’s easy to feel overwhelmed by so many top tips available online and in books. However, it’s crucial to grasp the nature of this phenomenon and understand that overdoing things won’t break the plateau; in fact, it could lead to further stagnation. A strategic approach, one that we…
Selling is an art that requires finesse. It’s a challenge for sales representatives to close deals without coming across as too sales-y. What sets a seasoned sales rep apart is their ability to smoothly present products and services, subtly highlighting the value they can bring to the lives or businesses of their prospects. The entire…
Maybe you launched your startup, maybe you are rebranding or switching to another email service provider (ESP). Whatever the reason is, there is one worry “Am I going to land in the spam folder?” To prevent that from happening warming up your email domain & building domain reputation is vital. If your accounts are not…
Cold emailing is the type of email marketing where you send emails to prospects with no prior contact. Cold emails can put you in a very awkward position and leave you disappointed at times. However, cold emailing is still the best way to approach strangers as 80% of prospects claim that they prefer to get…
One key topic of conversation in email marketing is the distinction between cold and warm emails. Let’s simply define the two for the benefit of any newcomers. Emailing a prospective client without establishing rapport or prior contact is known as “cold emailing.” Businesses embrace cold email campaigns for their lead generation ability despite the danger…