Instead of Selling Just Leads to Clients, Generate Conversations For Them

Leads are the heartbeats of any company’s sales department, and often, companies collaborate with lead-generation agencies to buy relevant and valuable leads to go to the bottom of the sales funnel. Both parties agree on a specific number of leads to be delivered weekly, and meeting that number is one of the primary KPIs for the lead-generation agency. 

Don’t Worry About the Meeting

Sales representatives are expected to book as many meetings as possible. We are sure you also receive cold emails trying to book a meeting; ‘Can you spare 15 minutes next Wednesday?’ ‘Click here to schedule a time that suits you.’

But when you are associated with reputed companies with big ticket sizes of $20k+, a Calendly link won’t suffice if you want to shine bright amidst the crowd of cold emails. Actually, the problem is that most sales representatives show eagerness and desperation to book meetings right away. Hence, they emphasize on getting on a call right from their first cold email to the target audience. This is exactly why their pipeline exhausts in no time.

In 2024, generate relevant conversations with your clients and empower them. This approach not only puts you in the driver’s seat of the sales process but also fosters a more personalized and effective sales journey. For enhanced efficiency, consider leveraging our AI Powered tool, which can significantly boost your engagement and conversion rates.

Engage in Meaningful and Valuable Conversations

Lead generation is a relatively simple, repeat process; you can assign the task to a new salesperson and direct them to go by the book to get your leads. 

However, if you want to hook prospects with a leading conversation, you need to research everything about your ideal customer profile or ICP. Know their thought process, persona, and expectations. In addition to this, know in and out of the products or services you are selling. Before getting on a call or writing an email, understand how can you alleviate the pain points of your prospect with your products or services. 

Be valuable to their lives and indulge in open-ended questions instead of just yes/no questions. Carefully listen to what they say, instead of bombarding them with links to your calendar. Focus on building the conversation first, then only you would reach the bottom of the sales funnel without coming off as a pestering person.

Measuring ROI

Agencies should steer clear of measuring ROI solely on closed leads, unless it’s their specific service offering. Too much emphasis on closed leads may lead to using pressure tactics in sales, risking being blocked or reported as spam. Prioritize quality and quantity for meaningful conversations. Sales automation tools aid in reaching out to ideal prospects, focusing on those you can genuinely assist. Initiating more conversations with the right people leads to more opportunities closed and satisfied customers, rather than chasing down low-quality leads.