How to Cold Email a Recruiter?

How to Cold Email a Recruiter?

Uzair Rasheed

Updated At 28 Nov 2022
how to email a recruiter

Cold emailing has been proven to be handy in many areas besides marketing. It can be used for getting career advice, building up your career in different aspects and even getting a new job title.

Cold emails can be useful in many areas, including finding your dream job or dream company. Though using cold emails in this area might be odd for some, it actually shows the effort you’ve invested and your willingness for the particular position.

Writing a cold email for a job is a good idea since it gives a recruiter to find the best person fit for the job. It could also help you get you an interview for you to ask more questions you have about a job opening to make sure that the company you are applying for is a good fit for you.

On top of that, it can help your application stand out among the other applicants. In this article, we will discuss are cold emails effective, a few tips you should use in your cold emails for a job, and an email template we have optimized just for job applications.

Why use cold emailing?

Cold emailing has many advantages when it comes to job seeking and here are some benefits of using cold emails for job hunting.

It increases your chances

Writing cold emails to a recruiter or a prospective employers can increase your chances of getting a job even more so than finding a job on an online career site. Cold emailing is directly reaching out to someone who is in position of hiring and it is helpful in getting to know the best potential employer on your part.

You can stand out from the rest of the applicants

Usually, job seekers are expected to write a cover letter when applying for an open position. We believe that writing cold emails to the recruiters is as important as personalizing the email for the specific company.

When there is a job opening, you apply for it with your resume and cover letter, just like many other people that do the same thing. If you use cold emailing for finding th best fit position for yourself you can stand out in many people who use only a job board. You must have a way to stand out from the rest of the job seekers in order to get the job.

Gives you a chance to get to know them better

It is also very helpful for you as you would get the chance to know the company more if you could manage to arrange an informational interview to ask you questions about your target company. In this way you can find the best company that fits you standards as well.

Imagine all those people getting jobs in the companies that does not actually align with their personalities or their values after they have applied for the company and already gotten the job. Many people are miserable for that reason only and we believe that you do not want to be one of them.

They get to know you better

It is a pain point for many people to get to know the comapny once they are in it. There for it simply a good idea to cold outreach to potential employers to get to know about the company you would like to apply to in order to get more information about the company as well as letting tthem get to know you on a better level to show them that you are really interested in them.

If they know that you are the type of person that can simply reach out to comapanies and the people in order to get more done, it is more likely for you to be hired.

how to email a hiring manager

Are cold emails effective?

The simple answer to this question is “Yes”. 

Whether your cold email will be effective or not, it all comes down to the following questions which you might ask yourself.

How good is the cold email structure?

Is there any value in your cold emails for your prospects?

Are you educating your audience about your product in a way that they aren't bored?

Will they read your cold email till the end?

To learn more about effective emails take a look at our blog post on this subject.

A cold email is a message sent to someone you don't know, typically with the intention of initiating contact. It's also called a "cold outreach". You are basically reaching out to someone that you haven't talked to before.

The best way to compose a good cold email is to keep it short and simple. You should introduce yourself and why you are reaching out, provide some information about your background, and then ask for an opportunity to meet in person.

There are many elements to sending the best cold email for a job. Your subject lines, first lines, and the rest of the text should be tailored perfectly for the recruiter.

1. Subject line matters

A good subject line in an email is really important in cold emailing. It is one of the first things the recipient will see. To write a cold email with a subject line that stands out will help you immensely.

You can check our blog post here for more ideas about writing cold email subject lines that work. Keep in mind to avoid clickbait subject lines and make sure that your email is there to add value to the recipient's time.

Email subject line is something that is seen first by the people. According to HubSpot, over 47% of all marketers test different subject lines to optimize email performance. This is enough reason to spend some additional time crafting your subject line for your next email.

In one of our previous blog posts, we have gathered 10 email subject lines that work and you can check them out for more detail on the link below.

2. Personalization is a key to getting a response

The first few lines of your cold email should be able to give a good impression and develop an immediate connection with the recipient. Finding a shared interest could be a good idea.

For that, you need to visit the company website or Linkedin to read about it. Just so that you can tell the hiring manager or recruiter that you have been following them and know about their company for a long time.

They might not be expecting a cold email for the job title you mentioned in your email. Hence, personalization of your email is one of the key points to getting you a response.

What makes personalization so important is that it differs from generic emails sent to hundreds of leads. Not only it shows your genuine interest in the company but it allows you to establish a more easy environment for job search.

You can find the information for personalization by looking at the company's website or visiting the hiring manager's LinkedIn page. Don't forget to mention the company name and the job opportunity you are looking for.

3. Explain why you are emailing briefly

One of the biggest mistakes done by job seekers is sending a "vague" cold email. Be specific and clear about the goal of your cold email. Recruiters already know it's going to be an email for a job, so be clear, specific, and bold enough to state the purpose of your cold email.

Well, you do not want to bore the hiring manager with a 15-minute long reading email. Moreover, long cold emails can be a sign of lack of respect as you are taking readers’ time for something that could be summed up. On top of that, before asking for an offer make sure you make the one they cannot refuse.

4. Always include details about yourself

But just enough to pique your recruiters' interest in the rest of your email. You do not want to write the whole resume for the hiring manager. So, here you should briefly mention the key skills and the references for the job you are applying to. Tell them why you are a good fit for {company name}.

5. Show interest

You could show your interest in the open position by writing a cold email to them. Being curious about the position can show that you really want to get the job and could make you more interesting to the hiring managers.

Briefly mentioning that an award the company won, some special networking event they have prepared, etc. will let them know that you are really interested in them. Following their business social media accounts, if they have one, will be useful for gathering this kind of information.

You could ask for an informational interview in which you could ask every question you have about where your applying to. These could include questions about the company culture, the position in detail and key responsibilities.

So simply ask for an informational interview as the call to action part of your email. This sense of waiting for a response and wanting to get that response so much that you reach out to those who are in the position of hiring new people could actually take their attention, which is what you initially want to do - to stand out from the resst of the applicants.

You can also show your interest in the way you end your cold email.

cold emailing a hiring manager

6. Find the right person to contact

It is very important to contact the right person while sending a cold email to find a job. Your best option will be to look at the company website and LinkedIn.

Search for recruiters or managers that hire people in your target company. While it's not easy always to find the right person who decides recruits. But still, there is a good chance that the recipient will forward your email to the right person.

Finding a common personal connection could be useful and could be used a reference for you. Your personal connections will up your chances of getting hired. If you know your potential employer beforehand, it would make you more trustworthy.

To show the utmost emotional intelligence you have depends on the way you connect with them as well as who you connect to.

7. Do not add links in your initial email at all

Maybe you wonder what kind of job application email would be without a CV, but you will have to trust us with this one. There are a few reasons why you might not want to add links or attachments to your initial email. 

e.g. it can make your email look spammy and if the link is broken, it can make your email look unprofessional, which is the last thing you want while applying for a job.

8. Know when to send your cold email

Write a cold email within business hours to get a faster response. Cold emailing recruiters between 8 am and 11 am are usually considered to be the best times.

To get a successful response in return, it is a good idea to know the right times to write.

9. Check email deliverability 

Checking email deliverability is not the subject you will stumble upon on many other posts about sending cold emails. Scaling your cold emails and keeping an eye on email deliverability is one great way to check whether you are knocking at the right door.

Approaching the right person and sending the emails to the right email address is very important in finding a job via cold email. Since the number of prospects you approach for a certain job opportunity is limited. That way, you can assure that your cold email lands in their inbox.

10. Follow up emails and frequency 

As the name suggests, a follow-up email means following up on the reply or the action, depending on your last cold email. If you don’t receive an answer after seven days of sending your initial cold email to the hiring manager, sending a short follow-up email can be a quick reminder, and prioritize your cold email in case the recruiter has been busy.

To read and learn more about follow ups and why they are important, check out our blog post here.

The average cold email response rate is 1%. You need to understand that not all hiring managers from every company you approach will respond to your cold email.

Being invasive will not do any good, and sending indefinite emails can just raise red flags and nothing else. It is always important to be extremely professional. So just a couple of short follow-ups to remind them, just incase they were too busy.

However, if you still don't get any reply, then you must admit that they aren't interested and don't send another follow up.

11. Example with a good structure

We usually do not recommend using a cold email template, however to give a brief explanation of what we have talked about earlier in this post let's take a look.

Here is a sample cold email for you to understand everything we discussed above.

Dear {firstname}, My name is {yourfirstname}, I am reaching out to you to express my interest in the advertised position on your {CompanyWebsite/LinkedIn}. I love that you offer great quality Indian food in Nottingham. It’s great to see how much the city loves your service and that it has been around for over 20 years. I have noticed that your restaurant has won multiple "Restaurant of the year awards" and it would be an honor for me to join your team as a manager. I have got considerable experience working as a manager at {relevant work experience}. I would like to schedule a time with you for a personal meeting where I can reveal how my managerial skills can be a perfect fit for your restaurant.

Would you be open to discussing the role sometime this week? Looking forward to hearing from you. Sincerely, {yourname}.

cold email for job interview


To conclude, cold email job inquiries is the most underestimated, still efficient way for reaching out to recruiters nowadays.

If you are a job seeker with all the relevant skills for a particular job and your cold email checks all the elements described above in this blog then you have a good chance to make it to the job interview. Simply writing an email for a job will make you stand out.

Following the few basic steps in writing your cold email like writing a compelling subject line, paying attention to personalization, keeping it simple but creative and a few follow-up emails can get you to your dream job.

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If you are interested to know more about how our cold email AI tool works you can take a look out our solutions page to save time and money when sending cold emails to hundreds of recruiters with a few clicks only!

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