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How to cold email a recruiter

How to cold email a recruiter

Uzair Rasheed Publishedon

Cold emails can be useful in many areas, including finding your dream job. Though using cold emails in this area might be odd for some, it actually shows the effort you've invested and your willingness for the particular position.

On top of that, it can help your application stand out among the other applicants. In this article, we will discuss are cold emails effective, a few tips you should use in your cold emails for a job, and an email template we have optimized just for job applications.

Are cold emails effective?

The simple answer to this question is “Yes”.

Whether your cold email will be effective or not. It all comes down to the following questions which you might ask yourself. How good is the cold email structure, is there any value in your cold emails for your prospects, are you educating your audience about your product in a way that they aren't bored, and will they read your cold email till the end?

To learn more about effective emails take a look at our blog post on this subject.

How to compose a good cold email?

1. Subject line matters

Email subject line is something that is seen first by the people. According to HubSpot , over 47% of all marketers test different subject lines to optimize email performance. This is enough reason to spend some additional time crafting your subject line for your next email.

In one of our previous blog posts, we have gathered 10 email subject lines that work and you can check them out for more detail on our blog post, 10 email subject lines that work.

2. Personalization is a key to getting a response

The first few lines of your cold email should be able to give a good impression and develop an immediate connection with the recipient.

For that, you need to visit the company website or LinkedIn to read about it. Just so that you can tell the hiring manager or recruiter that you have been following them and know about their company for a long time.

They might not be expecting a cold email for the job title you mentioned in your email. Hence, personalization of your email is one of the key points to getting you a response.

What makes personalization so important is that it differs from generic emails sent to hundreds of leads. Not only it shows your genuine interest in the company but it allows you to establish a more easy environment for job search.

You can find the information for personalization by looking at the company's website or visiting the hiring manager's LinkedIn page. Don't forget to mention the company name and the job opportunity you are looking for.

3. Explain why you are emailing briefly

One of the biggest mistakes done by job seekers is sending a "Vague" cold email. Be specific and clear about the goal of your cold email. Recruiters already know it's going to be an email for a job, so be clear, specific, and bold enough to state the purpose of your cold email.

Well, you do not want to bore the hiring manager with a 15-minute long reading email. Moreover, long cold emails can be a sign of lack of respect as you are taking readers' time for something that could be summed up. On top of that, before asking for an offer make sure you make the one they cannot refuse.

4. Always include details about yourself

But just enough to pique your recruiters' interest in the rest of your email. You do not want to write the whole resume for the hiring manager. So, here you should mention the key skills and the references for the job you are applying to. Tell them why you are a good fit for {company name}.

5. Find the right person to contact

It is very important to contact the right person while sending a cold email to find a job. Your best option will be to look at the company website and LinkedIn. Search for recruiters or hiring managers in your target company. While it's not easy always to find the right person who decides recruits. But still, there is a good chance that the recipient will forward your email to the right person.

6. Do not add links in your initial email at all

Maybe you wonder what kind of a job application email would be without a CV but you will have to trust us with this one. There are a few reasons why you might not want to add links or attachments to your initial email.

e.g. it can make your email look spammy and if the link is broken, it can make your email look unprofessional which is the last thing you want while applying for a job.

7. Check email deliverability

Checking email deliverability is not the subject you will stumble upon on many other posts about sending cold emails.Scaling your cold emails and keeping an eye on email deliverability is one great way to check whether you are knocking at the right door. Approaching the right person and sending the emails to the right email address is very important in finding a job via cold email. Since the number of prospects you approach for a certain job opportunity is limited. That way you can assure that your cold email lands in their inbox.

8. Follow-up emails and frequency

As the name suggests, a follow-up email means following up on the reply or the action depending on your last cold email. If you don't receive an answer after seven days of sending your email to the hiring manager, sending a short follow-up email can be a quick reminder, and prioritize your cold email in case the recruiter has been busy. To read and learn more about this and why they are important check out our blog post here.

The average cold email response rate is 1%. You need to understand that not all hiring managers from every company you approach will respond to your cold email. Being invasive will not do any good and sending indefinite emails can just raise red flags and nothing else. It is always important to be extremely professional. So just a couple of short follow-ups to remind them just incase they were too busy. However, if you still don't get any reply then you must admit that they aren't interested and don't send another follow up.

9. Example with a good structure

Here is a sample cold email for you to understand everything we discussed above.

Dear {firstname},

My name is {yourfirstname}, I am reaching out to you to express my interest in the advertised position on your {CompanyWebsite/LinkedIn}.

I love that you offer great quality Indian food in Nottingham. It's great to see how much the city loves your service and that it has been around for over 20 years.

I have noticed that your restaurant has won multiple "Restaurant of the year awards" and it would be an honor for me to join your team as a manager. I have got considerable experience working as a manager at {relevant work experience}.

I would like to schedule a time with you for a personal meeting where I can reveal how my managerial skills can be a perfect fit for your restaurant.

Would you be open to discussing the role sometime this week?

Looking forward to hearing from you.

Sincerely,

{yourname}.

Conclusion

To conclude, cold email job inquiries is the most underestimated still efficient way for reaching out to recruiters nowadays.

If you are a job seeker with all the relevant skills for a particular job and your cold email checks all the elements described above in this blog then you have a good chance to make it to the job interview.

Following the few basic steps in writing your cold email like writing a compelling subject line, paying attention to personalization, keeping it simple but creative and a few follow-up emails can get you to your dream job.

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