Marketing

I am a software developer for more than 10 years. Most of my life has gone by developing things for myself or my clients. But I was not doing marketing ever. This changed dramatically after I started my software agency. I have struggled a lot to find new clients and started to search for new…

A typical business must retain existing clients and find new prospective clients to survive. Whether you’re a freelancer, a marketing expert, or a business owner, the number of clients you have determines your revenue and income.  Startups and new freelancers often need help to get an ideal client. This is because, unlike established businesses, they…

As the world evolves, most entrepreneurs are moving towards more digital and online platforms to sell their services and products. There are more online businesses than we could ever see and they are all striving to increase their reach and get more sales. With so many digital marketing agencies out there, scaling and growing one…

When creating your marketing strategy for 2023, you may be wondering whether cold emails will be a successful and profitable option for the coming year. In previous years, many companies have found that cold email outreach has led to a high sales conversion rate and increased profitability. But as the digital commerce world progresses, are…

What is Cold Email Marketing? Email marketing is the most used marketing technique among marketers that is used to reach out to the customers and also potential customers. There are many benefits to using cold emailing as a marketing method. Cold emailing is the act of sending email (or several emails) to the potential leads,…

Why it’s important to know how to end an email There are some regulations around ending your emails according to the CAN-SPAM act. (This act might not be recognized in every country so it is important to make sure that you know what regulations are covered in your country if you are sending a business email.) It…

What is B2B cold email? A B2B cold email is a type of email sent to prospective customers with the aim of establishing a business relationship. These emails are sent without any prior contact with the recipient and are used to introduce yourself and your business, explain what makes your product or service unique, and…

Cold emailing is a type of outbound marketing where you reach out to your potential prospects via email to sell your product or service. Since the target audience for cold emails has no prior interaction with you, you have to find the email addresses of your prospects. The key to a successful cold email campaign is finding…

Cold emailing has been proven to be handy in many areas besides marketing. It can be used for getting career advice, building up your career in different aspects and even getting a new job title. Cold emails can be useful in many areas, including finding your dream job or a dream company. Though using cold…