A Complete Guide To Ace Your Elevator Pitch! 

The world has become extremely competitive, and to bypass this cut-throat competition, you need a killer elevator pitch that helps you mark an impact and stand out of the crowd. Whether you are attending a prestigious event or are out in the market to sell a product, what you need is a fail-proof elevator pitch that helps you establish your authority instantly.

If you are confused about how to prepare a battle-tested elevator pitch, then this article is all you need! Keep reading to know the secrets of acing your elevator pitch. Leveraging available tools like Nureply is an excellent strategy for perfecting your elevator pitch, as it helps refine your messaging and ensure you deliver a compelling and succinct pitch every time.

Elevator Pitch- A Basic Definition 

An elevator pitch is basically a crisp, engaging speech that lasts somewhere between 30 to 120 seconds. In this speech, you are required to introduce yourself, explain your core idea, and persuade the listeners to take suitable action. 

The very first thought that comes to people’s mind is that explaining so much in such a short time frame is next to impossible. Also, you may be hesitant that sharing details about your business, background, and ideas may not sound compelling enough. 

And that’s the catch!

Your elevator pitch should be curated in a way that keeps your listeners engaged throughout. Create a pitch so stunning that it stupefies your audience and makes them curious to know more about your brand and business.

Another important thing to remember about an elevator pitch is that you must be able to deliver it whenever you find an ideal opportunity. Your pro-active nature and go-getter mindset help you prepare to grab the opportunity and make the most out of it by delivering the pitch effortlessly.

Wondering why it is called an elevator pitch? That’s because you may get just one chance to deliver your pitch to an eminent decision-maker, that too while you are sharing an elevator with them. You cannot afford to waste your precious time, and that’s exactly why you must avoid stuttering or fidgeting around. You need to be ready with the perfect set of words to create the desired impact.

What Purpose Must An Elevator Pitch Fulfil?

This is the biggest and most important question, and once you find the answer to this, know that you have already won half the battle!

An elevator pitch must:

Solve Your Target Audience’s Pain Points

An elevator pitch should focus on how you can solve their problems and offer the most coveted outcome with your products or services. Target their pain points and sell them a dream outcome they can’t say no to!

Highlight Your Whys, Hows, and Whats

An elevator pitch must cover all three aspects- your Whys, Hows, and Whats.

Start with your whys, i.e., why do you wish to help your target audience. Proceed to explain your hows, i.e., how you can offer the dream outcomes to your target audience. And lastly, explain your whats, i.e. the product or service you are offering in order to alleviate the pain points of your audience.

Showcase Your Value Proposition

Be loud and clear about your unique selling point (USP). Let them know why they should choose you over other competitors. Help them understand the unique benefits that they are going to enjoy with you by their side.

Fuel Your Audience’s Curiosity

Share an interesting story or leverage intriguing data. Use legitimate statistics to support your pitch. Keep it crisp and engaging, and fuel your audience’s inquisitiveness.

Step-By-Step Guide to Create A Spectacular Elevator Pitch

Now that you know the core purposes of your elevator pitch, you must focus on creating one right away for you. Here’s how you can do this!

1. Write it Down!

Writing the pitch down can be a great hack for giving it the right structure. Tweaking the pitch to suit your needs becomes much easier when you have it in written form. Make sure the pitch does not sound boring or cluttered, and it should not sound like a memorized piece of content. 

Writing it down brings more clarity in terms of tonality, coherence, and repetition. Besides, writing your elevator pitch helps you recall and remember it on time. 

2. Rehearse Your Elevator Pitch Like Your Life Depends On it

For that flawless performance, an artist practices day in and day out. You should do the same with your elevator pitch.

You need to rehearse your elevator pitch multiple times. First, start with speaking before a mirror. Once you are confident enough, rehearse your it in front of a colleague, friend, or accountability partner. Seek honest feedback from them. 

Keep practicing until you are completely confident about your pitch narration. To test the waters, you can try attending a conference or networking event.

3. Personalize Your Pitch

Know your audience like the back of your hand, and customize your elevator pitch according to their taste and expectations. When you make them feel that you have curated the pitch just for them, they are highly likely to love it. Celebrate your audience in your elevator pitch, and you will rarely face rejections.

4. Add the Right Emotions to the Pitch

While numbers add to your credibility, it is the storytelling that keeps the audience engaged and evokes the right emotions in them. So, infuse your elevator pitch with feelings that keep your audience engrossed till the end. 

Speak with confidence and, at the same time, balance it with empathy. Be passionate in your elevator pitch, but at the same time, know your approach with a problem-solving mindset.

Know that the right emotions can do wonders for your elevator pitch and tug at the heartstrings of your ICP.

In a Nutshell

Curating the right elevator pitch can be quite distressing. But with these tips and the right strategy, you can easily ace your elevator pitch. Go for the 3 P’s- patience, practice, and performance, and you will eventually master the art of delivering a flawless and persuasive elevator pitch.